Category Archives: Marketing
Frequent travelers are all too familiar with the financial burden of international roaming, where each minute when traveling overseas roughly costs an arm and a leg. So, to avoid paying the price of convenience while abroad, many opt to purchase a second phone or swap out their SIM cards for a local or country-specific SIM card. This is a good solution, but it is inconvenient and travelers can still miss important messages or calls.
HWTrek (Hardware Trek), a community for digital electronics, is supporting The SIM+ by Digirit, a case enclosure designer, to make it easier and affordable for travelers to stay in touch while overseas. Designed for the iPhone® 5, The SIM+, a stylish and innovative smartphone case, seamlessly connects two SIM cards eliminating the need for a second phone and hassle of switching out SIM cards.
The SIM+ further expands upon the hardware and software capabilities of the iPhone® 5 enabling it to carry two SIM cards and allowing users to easily switch between SIM cards in a matter of seconds without having to remove the SIM+ tray or turn off the phone. Furthermore, the sleek case’s more advanced functions enable users to schedule timed switches between SIM cards to avoid any missed calls and messages.
Supporting the development and launch of innovative products like The SIM+ that address the electronic needs of today’s consumer is the primary focus for HWTrek. This well-connected, funding and pre-order platform is designed to provide consumer electronic and hardware entrepreneurs and developers with the support needed to evolve ideas into products —essentially taking ideas to market through HWTrek’s Hardware Acceleration Program (HAP).
HAP’s team of experts connects startups with manufacturers, design houses and original design manufacturers helping innovators design market development strategies, while providing access to capital through local venture capitalists, seed capital or pre-A funding. HWTrek also provides consumers seeking innovative products and electronics access to a robust, online marketplace filled with unique concepts that not only fill gaps, but fuel innovation.
In today’s ever-evolving business climate—ripe with technological innovations, bleeding-edge solutions, and chief differentiators—the lifeblood to any good business hinges on its ability to form partnerships, solve challenges, and build lasting professional relationships. And that’s exactly the message Telx is hoping to spread to its 600-plus attendees at its inaugural MarketplaceLIVE West Event.
Designed to bring together leading cloud computing providers, service providers, capital markets firms, large enterprises, and media and entertainment companies, this first-ever event will explore next-generation topics and hopefully inspire the conceptualization of new ideas. This year, iMiller Public Relations (iMPR) will be on hand for the Dec. 5 kick-off event at Nob Hill Masonic Center in San Francisco, CA.
Founded in 2011, iMPR has firmly established itself as an independent public relations and marketing communication services company committed to much more than just PR and marketing. Conversely, the company is steadfast in its goal of presenting holistic and integrated marketing solutions that drive results.
Joining iMPR’s on the West Coast are some of its clients, including Global Capacity,Hidalgo Communications, INOC, Open Data Centers, Pacnet and Unitas Global. To schedule a meeting with iMPR, or any of its clients at Telx MarketplaceLIVE West, email email@example.com.
There is no disputing the power of the corporate event industry. After all, according to the Convention Industry Council, in 2011, 205 million people attended 1.8 million events that cost more than $263 billion in direct spending in the U. S. alone. When it comes to your business, every cent spent on a corporate event counts.
So, what are the top five things you need to consider when planning your next gathering?
- A Date that Works: The likelihood of filling the trade show floor or breakout tracks hinges greatly on the date you choose to host your event. Many executives like to avoid weekend travel any chance they get. Therefore, start your convention no earlier than Tuesday, which gives your key stakeholders one full day of travel before your show gets started. Similarly, do not plan anything exceedingly close to mass-observed holidays.
- A Manageable Daily Schedule: Nobody wants to feel like they are running a marathon at your event—trekking several miles to go from one breakout to the next. In addition, nobody wants massive lull periods, which make them second-guess their decision to forgo a normal work day for your event. Therefore, plan your schedule carefully. Schedule breaks, hold giveaway contests to make it worthwhile for attendees and never underestimate the power of a conference party.
- Pay Attention to Details: From ensuring that you have a well-designed website to securing hotel blocks for your guests, pay attention to the little extra touches that provide value-add (such as an itinerary and description of the area when they check in).
- Day-of Prep: While the prep work leading up the event may seem exhausting, your day-of prep should certainly steal the cake. Make sure the venue looks good, that your team is organized and that all hands are on deck to deliver the ultimate customer experience.
- Branding, Branding, Branding: Your entire event should ring true to your corporate identity. Make sure your event is in line with your core value proposition and allow your attendees to feel a part of shaping your brand persona.
Whether you are hosting a conference, trade show, grand opening, product launch, corporate party or any other type of event, iMiller Public Relations has the industry insight, expertise and experience to help make your next event a success.
Unitas Global recently announced it has become an Equinix Solution Partner, offering its private cloud and managed services to over 2,000 companies connected to Equinix’s 95+ colocation facilities across five continents. As an Equinix Solution Partner, Unitas Global offers fully managed solutions to Equinix clients, including the design, deployment and management of each individual customers’ IT infrastructure. The partnership fulfills a growing market need for single-source solutions, specifically fully-managed, custom-built private cloud at the enterprise level. It also enables Equinix to continue providing the same level of unmatched service and expertise expected by its customers in today’s increasingly complex IT environment.
Unitas was a natural choice as a Solution Partner for Equinix, an established data center market leader with global reach and consistent exemplary service. With Unitas’ global team of technology specialists and its cornerstone Enterprise Private Cloud (EPC) service, enterprise customers seeking to deploy complex IT environments can be confident that their single-source solutions will come from a proven leader in the enterprise private cloud space. In the words of Equinix Vice President of Global Indirect Channels and Alliances Scott Walker, “Unitas Global’s ‘boutique’ mentality provides clients with a custom, flexible, and personalized experience with an expert IaaS provider, while producing economies of scale for growing organizations.”
Unitas’ veteran Infrastructure Architects design unique IT environments suited to cater to each client’s specific needs. These infrastructures, once completed, are build out and deployed completely vendor and provider-agnostic. Unitas’ customer environments are managed by MISSIONCONTROL, the company’s unified management platform, providing customers such as T-Mobile, Fandango and Health Access Solutions with 100 percent visibility and full control over their IT environments.
The new partnership between these two industry leaders will provide Equinix clients the ability to utilize Unitas Global for enterprise private cloud, managed services, and dedicated hosting across over 31 established markets. These services come complete with Unitas’ top-of-the-line engineering team monitoring and managing each client’s IT environments 24x7x365 from its Support Operations Centers located in Los Angeles, Brussels and Hong Kong.
For more information about Unitas Global, visit www.unitasglobal.com.