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CAMBRIDGE, MA, USA – December 2, 2013 – The Open-IX Association (OIX), a neutral, non-profit industry association formed to promote better standards for data center Interconnection and Internet Exchanges in North America, announce the appointment of iMiller Public Relations (iMPR), a leading international marketing and public relations firm serving the telecommunications and technology industries, as its agency of record. iMPR has been selected by OIX to develop and execute an integrated marketing communications program encompassing corporate positioning, messaging and organizational branding as well as social media, analyst relations and thought leadership outreach. iMPR will advise OIX on its communications strategy, develop marketing collateral, evaluate current marketing processes, and prepare a framework for media outreach and response.
“iMPR is proud to be the association’s strategic partner and to serve as an extension of the OIX team,” says Ilissa Miller, CEO of iMiller Public Relations. “It is an honor to help spread the positive message and evolve the marketing efforts of a visionary association such as OIX, whose ultimate goal of increasing competition and reliability of inter-connections will benefit the industry’s service providers, businesses and consumers alike.”
“We chose to work with iMPR because of the team’s in-depth expertise in the Internet and telecommunications arenas, as well as their extensive market knowledge and experience gained from working firsthand with the very providers and consumers we aim to serve,” adds Martin Hannigan, co-founder and Treasurer of Open-IX Association. “Leveraging iMPR’s strategic capabilities, we are confident that the firm can greatly advance our presence and message of lowering costs, expanding power solutions and increasing reliability for bandwidth consumers in the marketplace.”
OIX is a non-profit and neutral community comprised of volunteers from the Internet community with the common goal of creating fair, reasonable and non-discriminatory standards for Internet connectivity, resiliency, interconnect security and cost. These beneficial industry standards are divided into sub-committees, including IXP, Data Center, and Membership. OIX is seeking to help unify a highly fragmented industry and change the way networks connect with one another in the North America by creating a new network of member-governed Internet exchange points (IXPs) housed in multiple neutral data center facilities that allow participants to interact and exchange content without the usual fiscal burden of commercial providers.
Information about OIX and general media or analyst inquiries should be directed to OpenIX@imillerpr.com.
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The Open-IX Association (OIX) is an Internet community derived effort to improve the landscape of Internet peering and interconnect in the United States. OIX encourages the development of neutral and distributed Internet Exchanges in North America while promoting uniform, cost-efficient standards of performance for interconnections backed by the Internet community. The association aims to promote common and uniform specifications for data transfer and physical connectivity and improve IX performance by developing criteria and methods of measurement to reduce the complexity that restricts interconnection in fragmented markets. The OIX Board is comprised of volunteer representatives from the Internet community in the United States, including Paul L. Andersen; Donald S. Clark; Dan Golding; Martin Hannigan; Keith Mitchell; David Temkin; and Barry Tishgart. More information about OIX can be found by visiting www.open-ix.org.
About iMiller Public Relations
iMiller Public Relations is a results-driven, independent public relations and marketing communication services firm. iMPR provides a custom set of services to meet each client’s individual needs, including the development of a comprehensive and strategic marketing communications plan that encompasses Strategic Relations, Digital Marketing, Product Marketing, Creative & Content Development, Social Media, Crisis Management, Event Planning, Media Outreach Competitive Analysis, and more. Leveraging vast experience in sales, marketing, business development and product management, iMPR has the insight, knowledge and industry understanding to take your company to the next level. For more information about iMPR, visit www.imillerpr.com.
iMiller Public Relations for OIX
Tel: +1 866 307 2510
TeliaSonera International Carrier (TSIC) recently announced the completion of its major network expansion in North America to deliver greater reach, more diversity and higher performance to its customers. The announcement was made at the TSIC press conference during Dreamforce ’13 in San Francisco, CA. Media and analysts converged in the Hampton Room of the Westin St. Francis, joining TSIC President Erik Hallberg; Ivo Pascucci, Regional Director, Americas; and Rickard Bäcklin, Marketing Director, as well as virtual attendees who participated via Webex.
Mr. Hallberg also participated on a panel at the Dreamforce event on Tuesday, November 19th. The session, entitled ‘Communications Industry Kickoff: The New Communications Customer’, explored the current state of the industry as well as the evolving roles of operators as they adapt to meet the ever-changing needs and expectations of today’s customers.
The project is the company’s largest network build-out in the Americas since its original U.S. fiber investment in 2000. Building on its success of landing 50 new, large-scale customers in 2013 alone, TSIC added 11,500 miles of fiber (18,400 km) to its already expansive global backbone, further strengthening its commitment and ability to provide customers with high performance and business critical connectivity. In addition to TSIC’s increased reach in the U.S., the build-out also provides customers with a diverse connection into the rapidly growing region of South America with Points of Presence (PoPs) in Boca Raton, Jacksonville and Miami. The completion of this network expansion will extend TSIC’s reach to 32 American cities and 44 Points of Presence (PoPs) by December 31, 2014.
As a ‘top five’ carrier in the Americas, TSIC focuses extensive resources to support the performance needs of its American clients. Internet intelligence authority Renesys ranks TSIC as one of the top two global IP backbone providers. The company owns and operates its own network across Europe, North America and Asia. TSIC leverages its vast global fiber backbone with over 200 PoPs worldwide to provide its customers with a scalable and secure network, enhanced quality of service and access to anything, anywhere.
For more information about TSIC and its American expansion, visit www.teliasoneraic.com.
Over 170 of Lam Cloud’s customers, media, friends and family converged in the conference center of the company’s Cranbury, NJ-based Technology Campus on Thursday, November 14th for its inaugural open house. President Lawrence Lam kicked-off the event with an introduction to Lam Cloud and its expansive portfolio of Flexible Work Area and Disaster Recovery™ solutions. Following Mr. Lam’s introduction, attendees enjoyed presentations by Andrew Blum, Author of Tubes: A Journey to the Center of the Internet, who presented on The Grass-Fed Internet; Marvin Wainschel, Founder & CEO of McWains Chelsea, Inc., who presented ‘This is W. A. R.! How to Calculate Requirements for Work Area Recovery’; and Paul Sullivan, VP & GM, Agility Recovery Services, whose presentation was titled ‘A Year in Review: Valuable Lessons Learned and Best Practices’.
Once the presentations concluded, guests enjoyed light appetizers, refreshments and Lam Cloud-branded giveaways while networking with fellow attendees, exhibitors and the Lam Cloud team. Many partook in guided tours of the company’s 500,000 square foot Technology Campus and its many amenities, including 4,000 work area recovery seats, an on-site SSAE 16 compliant, Tier 2/3 data center, Tech Lounge for relaxation and entertainment, and much, much more. Lucky raffle winners also took home signed copies of Mr. Blum and Mr. Wainschel’s books, Tubes: A Journey to the Center of the Internet and Knowledge at Risk.
Lam Cloud would like to extend a special thanks to event attendees, sponsors and exhibitors, including Platinum Sponsors Agility Recovery, Blue Diamond Solutions, Gold Sponsors American Info Systems, Jersey Datacomm & Cable, Inc., Specialized Fire & Security and Thornhill Utilities, and Silver Sponsors Brocade, Federal Security, Graybar, KSI, Staybridge Suites, and Reliable Office Systems & Supplies. Their presence and generous support not only made the open house possible, but also memorable for years to come.
As New Jersey’s largest Workplace Recovery Center, Lam Cloud offers a multi-tiered portfolio of proven, Flexible Workplace and Disaster Recovery™ services, encompassing custom client solutions, backup & archiving solutions, server & desktop virtualization, carrier-neutral connectivity, redundant power and fiber, VoIP services, mobile work area recovery, equipment provisioning and Ethernet. It is designed to provide small and medium-sized customers with the best possible WR/DR solution based on their unique service level and fee structure requirements.
For more information about Lam Cloud, visit www.lamcloud.com.
Unitas Global recently announced it has become an Equinix Solution Partner, offering its private cloud and managed services to over 2,000 companies connected to Equinix’s 95+ colocation facilities across five continents. As an Equinix Solution Partner, Unitas Global offers fully managed solutions to Equinix clients, including the design, deployment and management of each individual customers’ IT infrastructure. The partnership fulfills a growing market need for single-source solutions, specifically fully-managed, custom-built private cloud at the enterprise level. It also enables Equinix to continue providing the same level of unmatched service and expertise expected by its customers in today’s increasingly complex IT environment.
Unitas was a natural choice as a Solution Partner for Equinix, an established data center market leader with global reach and consistent exemplary service. With Unitas’ global team of technology specialists and its cornerstone Enterprise Private Cloud (EPC) service, enterprise customers seeking to deploy complex IT environments can be confident that their single-source solutions will come from a proven leader in the enterprise private cloud space. In the words of Equinix Vice President of Global Indirect Channels and Alliances Scott Walker, “Unitas Global’s ‘boutique’ mentality provides clients with a custom, flexible, and personalized experience with an expert IaaS provider, while producing economies of scale for growing organizations.”
Unitas’ veteran Infrastructure Architects design unique IT environments suited to cater to each client’s specific needs. These infrastructures, once completed, are build out and deployed completely vendor and provider-agnostic. Unitas’ customer environments are managed by MISSIONCONTROL, the company’s unified management platform, providing customers such as T-Mobile, Fandango and Health Access Solutions with 100 percent visibility and full control over their IT environments.
The new partnership between these two industry leaders will provide Equinix clients the ability to utilize Unitas Global for enterprise private cloud, managed services, and dedicated hosting across over 31 established markets. These services come complete with Unitas’ top-of-the-line engineering team monitoring and managing each client’s IT environments 24x7x365 from its Support Operations Centers located in Los Angeles, Brussels and Hong Kong.
For more information about Unitas Global, visit www.unitasglobal.com.