Originally posted on Forbes

Below, 15 members of Forbes Agency Council examine some of the most creative ways a company can showcase its new products and services to attract the attention of both existing and potential customers.

12. Use Short Videos

Consider using videos to build excitement. Whether it’s a short video that highlights the key product/service benefits or an executive briefing on the announcement, video is a great way to differentiate your news while getting heard. – Ilissa Miller, IMiller Public Relations

To read the full article please click here.