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Month: March 2014

2013 Global Provider Ethernet LEADERBOARD

Vertical Systems Group: 2013 Global Provider Ethernet LEADERBOARD Orange Business regains top position from BT Global Services BOSTON, MA, MARCH 3, 2014 – The following seven companies have achieved a position on Vertical Systems Group’s 2013 Global Provider Ethernet Leaderboard (in rank order based on port share): Orange Business (France), BT Global Services (U.K.), Verizon (U.S.), Colt (U.K.), AT&T (U.S.), NTT (Japan) and Level 3 (U.S.). Vertical’s Global Provider Leaderboard is the industry’s benchmark for measuring multinational Ethernet network market presence. Global Providers ranked on the Leaderboard hold four percent (4%) or more of retail business Ethernet installations based on billable ports at sites outside of their respective home countries. “Orange has regained the number one position from BT based on year-end 2013 Global Provider Ethernet LEADERBOARD port share results,” said Rick Malone, principal at Vertical Systems Group. “The share margin between the two is razor thin as both companies push Ethernet into their extensive bases of global IP VPN customers. Orange is now offering Ethernet in 120 countries.”Other Global Providers offering Ethernet services outside of their home countries have port shares that are below the Leaderboard threshold. These companies are segmented by share into two tiers: the Challenge tier and the Market Player tier.The Challenge tier companies are the following (Note – in alphabetical order): Cogent (U.S.), Reliance Globalcom (India), SingTel (Singapore), Tata Communications (India), Telefonica Worldwide (Spain),...

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Give Your Business a Boost with Social Media Analytics

Businesses everywhere continue to turn to social media in order to connect directly with customers and increase brand awareness across the Web.  In fact, recent research indicates that 93 percent of marketers use social media for business.  YouTube, for instance, reaches more U.S. adults between the ages of 18-34 than any cable network.  Every second, two new members join LinkedIn. And just this past year, SlideShare statistics indicate that visitors of iMiller Public Relation’s presentations can fill more than five Boeing 777 jets. While almost every business has a presence on at least one social media platform, not all businesses are using it most effectively.  By taking a metrics-driven approach to socializing content, companies can increase mindshare, awareness and reach new targets more effectively.  Here is a look at just some of the ways that social media analytics can give your business a boost: Gain valuable business intelligence:  Social media analytics allow you to gather large amounts of data in one place so that you can see exactly who is clicking on your site, reading your tweets, following your company, and more.  You also gain insight into the pages and information they are reading through to their personal demographic (age, gender, geographic location, and more). Repurpose your marketing budgets: Gaining access to valuable, reliable metrics doesn’t have to cost a lot (many noteworthy platforms to measure your data are...

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Spring Forward With iMPR!

Employing a holistic and integrated approach to everything we do, iMPR defines, develops and deploys successful and comprehensive communication plans and strategies that differentiate our customers from their competitors. Our services include: Strategic Media and Analyst Relations, Digital Marketing, Product Marketing, Creative and Content Development, Social Media, Crisis Management, Event Planning, Competitive Analysis, and more. If you live in the United States don’t forget to set your clocks forward at 2:00 AM, Sunday March 9! Upcoming events: DatacenterDynamics Converged New York March 11, 2014 | New York City, NY Register Discount Code: IMPRNYC14 Northeast DAS & Small Cell Association NYC In-Building Wireless Summit April 1, 2014 | New York City, NY Register Discount Code: IMGuest15 TeleGeography WAN Summit New York April 29, 2014 } New York City, NY Register International Telecoms Week (ITW) May 11-14, 2014 } Chicago, IL Register NANOG 61 June 2-4, 2014 | Bellevue, WA Register Metro Ethernet Forum MEF GEN14 November 17-20, 2014 | Washington, D.C. Register Looking to stay up-to-date with all the latest iMPR news? Sign up for our monthly...

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HWTrek Now Accepting Inventor Applications for its Hardware Innovation Tour in Asia

HWTrek (Hardware Trek) recently announced it will be hosting its Asia Innovation Tour April 8-9, 2014 in Taipei and April 11-12, 2014 in Beijing, China.  The company will award 15 lucky innovators with round-trip airfare, hotel accommodations and the opportunity to experience the manufacturing sector of China firsthand.  The deadline for the application is March 23, 2014. The tour provides inventors of wearables and Internet of Things with the opportunity to visit the facilities and see the assembly lines of prominent manufacturers and suppliers in Taiwan and China, including those that build products for technology leaders such as Apple, Sony and Nest.  In order to be considered, all hardware creators and startup organizations must present a simple, working prototype of wearables and Internet of Things hardware inventions.  These working prototypes must also fall under one of the following categories: Wearables Industrial Applications Sports Toys / Games Cameras / Audio & Video Family / Home Automation Mobile Device Accessories Auto Health and Science To apply for HWTrek’s Asia Innovation Tour, register as a project creator on HWTrek and present your hardware idea as a project draft. Email a screenshot of your project draft More information about the tour is available at...

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Global Capacity’s One Marketplace Ethernet Service Named Best Service Innovation at 2014 Metro Connect Awards

Global Capacity’s One Marketplace was the standout winner in the ‘Best Service Innovation’ category at Capacity magazine’s 2014 Metro Connect Awards, which celebrate companies that embody innovation, excellence and vision in the North American telecommunications industry.   The platform was selected for its innovative approach and development of Ethernet Service within its marketplace of networks, providing customers with the flexibility, speed and service options to cost-effectively extend Ethernet service reach across the globe.   The award reaffirms Global Capacity’s commitment to improving the simplicity of procuring Ethernet services in order to drive the continued growth of Carrier Ethernet. Global Capacity continues to innovate its One Marketplace offering year after year, providing customers with flexibility, speed and reliability to cost-effectively deliver Ethernet services across the globe.  One Marketplace eliminates the complexity and inefficiency found in the Ethernet access network market by combining an aggregated, interconnected, physical Ethernet network with a cloud application that automates the design, pricing, ordering, delivery and maintenance of Ethernet access services. The leading network connectivity company was also shortlisted for the ‘Project of the Year’ category for its Cerner® Skybox Connect™ project as well as the ‘Best Technology Innovation’ category for its One Hub Interconnection solution.  The Cerner Skybox Connect project was recognized for its unique private network design, flawless delivery of health care cloud services and successful network migration in tangent with One Marketplace’s award winning services,...

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Pacnet Expands NA and EU Enterprise Markets Organization in Response to Regional Business Growth

Pacnet recently expanded its Enterprise Markets Organization to meet the growing needs of North American and European customers seeking services in the Asia-Pacific region.  The company has appointed Bill Risch as Vice President, North America and Europe; Michael Kawalchuk as Regional Director, East America and Europe; and Bill Haubold as Regional Director, West America, to its customer-focused management team.  Both Bill Haubold and Michael Kawalchuk will be under the supervision of Bill Risch, who will report to Cardi Prinzi, President of Enterprise Markets, as they look to further increase Pacnet’s service and product capabilities within the APAC region.  These capabilities include an extensive service portfolio complete with MPLS, Ethernet International Private Line (EIPL), Dedicated Internet Access and IP Transit services – all supported by the company’s network Points of Presence (PoPs) throughout the Asia-Pacific region, interconnected data centers in Singapore, Hong Kong, Australia, China, and other major APAC markets, and the region’s largest subsea cable system spanning over 28,000 fiber miles. Pacnet’s Enterprise Markets team will be focused on supporting enterprise customers with current or future interests in the Asia-Pacific region.  The recent appointments expand the Enterprise Markets Division’s reach across the globe; the organization now maintains resources in Hong Kong, Singapore, Tokyo, Sydney, Taipei, Manila, Kuala Lumpur, Bangkok, Seoul, Melbourne, China, and India. Mr. Risch, Mr. Kawalchuk and Mr. Haubold are three industry veterans who hold a plethora of executive-level and telecommunications expertise.  Bill Risch has served...

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HWTrek Streamlines Go-to-Market Process for Inventors by Releasing its 2014 RFQ Tool and Crowdfunding Guide

2014 is slated to be a groundbreaking year for the consumer hardware market.  With a wide ranging support program that features its open and neutral consumer electronics community platform, HWTrek (Hardware Trek) provides aspiring startups and inventors with expert guidance, end-to-end support and access to investors in order to help foster innovation and bring next-generation inventions to market. The global community for digital electronics recently published its Request for Quotation (RFQ) Tool  and comprehensive Crowdfunding Guide.  Both tools are an essential part of HWTrek’s community platform, streamlining the RFQ process and providing best practices for successful crowdfunding campaigns to bring consumer electronics concepts to fruition. The RFQ tool will allow inventors with finalized prototypes to simplify the challenging manufacturing process. The step-by-step guide will show the inventor everything he or she needs to do to properly invite prospective manufacturers to submit their quotations. This RFQ tool provides inventors with a project scope email template, sample nondisclosure agreement (NDA), sample technical spec. sheet, project scope and volume template, QE / testing requirements, safety requirements, packaging, project schedule documentation, and more.  These sample documents will ensure manufacturing partners are armed with the necessary information needed to submit quotations according to the inventors’ unique project requirements. When it comes to fundraising, crowdfunding is a valid way to gain validation in the market as well as create buzz around an exciting, new product....

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Oscar Wins Steal Headlines – If You’re Not Careful, Your PR Firm Could Too

New customer wins are a great way to promote your firm, so are case studies, examples and awards.  In the case of the Oscars last night, the winning films, producers, actors and actresses received the frontline attention.  Kudos to the publicity firms that did their job effectively, garnering their clients the win of a lifetime.  While their clients shine in the spotlight, PR professionals diligently oversee and execute in the background – ensuring no item of the publicity campaign is overlooked and that their client earns maximum recognition.  But what happens when the fine lines between ethics and integrity are blurred?  Is it appropriate for a publicity firm to tout its name in the headlines when it’s their clients that won?  Is it acceptable for publicity firms to headline the news when the job they were hired to do was successful? Public Relations is the art of effectively communicating your clients’ messages to the greater public, including the media, analysts, consumers and other businesses.  Representing a company is a treasure; it is a relationship based on trust.  Each day, publicists tout the news and accomplishments of their clients: ‘Client Wins National Book Award’, ‘Agency Y PR Announces Three New Clients’, etc.  These standard PR announcements are released for a multitude of reasons:  1) they announce to the public that there are new firms the PR agencies will be talking...

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