Telecom Newsroom interview with Jason Baudreau, Head of Product Marketing for NetBrain Technologies
Jason Baudreau is Head of Product Marketing for NetBrain Technologies, the leader for adaptive network automation. The NetBrain platform provides network engineers with dynamic end-to-end visibility across hybrid network environments while automating tasks across IT workflows. More than 2,400 of the world’s largest enterprises and managed services providers use NetBrain to automate network documentation, accelerate troubleshooting, and strengthen network security while integrating with a rich ecosystem of technology partners.
Baudreau joined NetBrain in 2012, assuming the role of Head of Product Marketing in 2019. He leverages expertise in developing messaging, content strategies, and driving demand for high-tech software. He is passionate about engaging customers by showcasing breakthroughs in innovation. Prior to joining NetBrain, Baudreau spent 8 years with Raytheon Systems, designing and deploying network infrastructures for the U.S. Army and The Port Authority of New York and New Jersey.
Telecom Newsroom recently sat down with Baudreau to discuss the importance of network automation in the COVID-19 world, explore the solutions the company will share at the ONUG Digital Live Fall event and more.
Telecom Newsroom, Question (TNR-Q): Can you explain a little bit more about what NetBrain accomplishes on behalf of customers?
Jason Baudreau, NetBrain, Answer (JB-A): Within a large enterprise there are hundreds (even thousands) of tickets every day – each underpinning a network, application, or security issue. NetBrain provides network teams with a platform for automating troubleshooting to resolve each ticket faster. Teams are able to encode their troubleshooting knowledge within NetBrain, to share it across the team, through a no-code programming environment.
TNR-Q: What is the one thing that differentiates NetBrain within the industry?
JB-A: NetBrain’s goal has been to transform the way NetOps responds to tickets every day. For automation to scale for this problem, it must leverage the knowledge of the NetOps team. NetBrain is the only platform that empowers NetOps engineers to create their own automation with no-code, so that it can be leveraged by the entire team – for every resolution of every ticket.
TNR-Q: What do you see as the biggest challenge facing enterprise networks today?
JB-A: I see the biggest challenge being the flood of network tickets that inundate enterprise NetOps teams and the manual processes used to address them – teams simply cannot keep up.
TNR-Q: In light of the COVID-19 global pandemic, what advice do you want to give to enterprise networks for consideration today or in the future?
JB-A: With more remote workers accessing mission-critical network services, it’s important to have a network automation solution that understands application workflows across hybrid networks — traditional, SDN, SD-WAN, and public cloud. NetBrain delivers end-to-end visibility across hybrid networks and the no-code automation needed to accelerate and optimize network troubleshooting.
TNR-Q: What is NetBrain’s position on hybrid multi-cloud deployments for the enterprise?
JB-A: NetBrain delivers advanced, real-time visibility across hybrid networks and provides the automation tools to accelerate and optimize network troubleshooting.
TNR-Q: How do you define digital transformation and what is NetBrain doing to help enterprise businesses adapt more effectively?
JB-A: Digital transformation is the act of delivering more agility and intelligence into your company’s IT systems and networks so you have a solid platform for delivering mission-critical services. NetBrain assists with digital transformation by optimizing Day-2 network operations through its no-code automation platform and real-time network visibility.
TNR-Q: How do you see the role of converged network infrastructure in the enterprise?
JB-A: Converged network infrastructure is vital to delivering the agility needed for the mission-critical nature of today’s networks and the applications that run over them. However, with this agility comes complexity. Network troubleshooting must be automated to address the speed at which new technologies cause issues for NetOps teams struggling to keep up with not only the flood of network incidents, but also expertise on new technologies. NetBrain automates IT troubleshooting and provides a platform for troubleshooting postmortems that helps push lessons learned left, enabling NetOps to “do better next time.”
TNR-Q: What products or services are you most excited to share with the enterprise community at the ONUG Digital Live Fall event?
JB-A: We’re excited to share the NetBrain no-code automation platform.
TNR-Q: Thank you for your time. To learn more about NetBrain Technologies, please visit www.netbraintech.com.
