Originally posted on Data Center POST.
Artificial intelligence has become one of marketing’s most powerful tools but also one of its biggest challenges. As automation reshapes how brands connect, a new question is emerging: how can marketers balance technology with authenticity?
That question will take center stage at The 2025 INCOMPAS Show, where this year’s Marketing Workshop Series will explore the intersection of AI, authenticity, networking, and automation. The half-day program, taking place Monday, November 3, from 1:30 p.m. to 4:15 p.m. ET at the JW Marriott Tampa Water Street, brings together some of the industry’s most respected marketing leaders to share real-world strategies for thriving in a rapidly evolving landscape.
Where AI Meets Authenticity
The series begins with the panel discussion “Marketing’s New Blueprint: Balancing AI, Automation and Authenticity,” from 1:30 pm – 2:00 pm moderated by Keith Matthews, Director of Communications at INCOMPAS. As organizations increasingly rely on algorithms and content automation, this conversation promises to separate hype from reality, focusing on how marketing teams can integrate new technology responsibly to support, not replace, authentic engagement.
To continue reading, please click here.
