By AJ Byers, President and CEO, ROOT Data Center

Enterprises across a wide range of verticals are migrating to the cloud, leaving behind traditional on-premises data hosting and colocation in favor of flexible, high-capacity cloud-based storage solutions. This major shift is driving two key changes in the data hosting market. First, in order to effectively utilize cloud technologies and solutions to enhance business processes, enterprises are now demanding a massive amount of network capacity to connect their data center to global destinations. Secondly, many of these organizations also now require the ability to connect their hybrid environments to hyperscale cloud deployments.

Faced with these new demands, data center providers must ensure their facilities are capable of delivering the necessary capacity, flexibility, connectivity and reliability as well as security that customers require, given that traditional colocation practices no longer befit customers’ growing needs. By adopting new design and build strategies as well as cutting-edge technology and infrastructure, data center providers can future-proof their facility, ensuring both existing and future customers receive the services they need to support business growth.

At ROOT Data Center, we have been hard at work finalizing three key strategic initiatives this year to address the needs of our growing customer base. Securing $90 million in new financing from Goldman Sachs, we are now able to improve our long-term stability, completing facility expansions and investing in additional capacity while entering new markets. In addition, GTT recently established a Point of Presence (PoP) in our Montreal facility, MTL-R2, providing customers with more global network options than ever before.

Finally, ROOT is a wholesale-first data center, designed to suit businesses with multi-megawatt capacity needs. We examined the key aspects associated with data center expansion earlier this year with the release of a white paper “Power, Real Estate and Capability: Evaluating Your Data Center’s Expansion Capacity.” Understanding these variables, ROOT has positioned itself in a strategic urban location that provides low-latency connectivity to end-users, access to both brown and greenfield real estate, and the ability to utilize Quebec’s ample supply of cost-effective hydro-electric power.

If you would like to learn more about ROOT Data Center, schedule a meeting with our team at International Telecoms Week 2018, taking place May 6-9 in Chicago, by clicking here. For more information, visit