Originally posted to Forbes Councils
Inside Forbes Councils Episode 79: Effective B2B Marketing in Communications Infrastructure
Featuring: Ilissa Miller, iMiller Public Relations
Ilissa Miller, founder and CEO of iMiller Public Relations and Forbes Agency Council member, discusses B2B marketing and public relations in the communications infrastructure space. Behind our favorite apps are a myriad of businesses that are not household names, but who are responsible for the success of consumer platforms; Miller discusses marketing for these behind-the-scenes companies.
To read and listen to the entire feature, please click here.