Originally posted by Mary Stanhope on Global Capacity
Expanding services beyond your network footprint into the U.S. can be the right turn to profitability, but whether that experience will be profitable and accelerate your business or have you in the breakdown lane depends on how the expansion is planned. There is much more to consider than just plotting a route from point A to point B. Visibility into the local connectivity markets is critical to your success. Whether it is one location or a thousand, knowing you are choosing the right connectivity service at the right price for your customers’ Internet and business applications can be challenging.
Where do you start?
First, confer with your customer to identify which service attributes are must-haves and which are nice to have. Know as much about the customer U.S. location as you can – number of floors, suite number; know about their applications; know about where they need to go. Key business destinations are changing in the digital world and businesses now need reliable, secure, dedicated connectivity to private and public Cloud service providers. Global businesses headquartered outside the U.S. require you to know the location of business and applications needed to be accessed.
Next, get the right address. Addresses around the world can be tricky with boutique names. Now, with address in hand, you are ready to connect your customer. What do you do?
- Call the service provider you have a relationship with and ask where they have service in the 9.8 million U.S. addresses?
- Reach out to four or five of the 2,584 last-mile service providers in the U.S. and see what services, prices, and options they have at the location?
- Type your locations into a network marketplace application like Global Capacity’s One Marketplace™ and see all the available services, prices and options in seconds?
The resounding industry response is option C. With Global Capacity’s One Marketplace, international service providers can make their journey of identifying the right service solutions and connecting U.S. locations simple. The One Marketplace platform delivers unprecedented transparency into the complex and highly fragmented U.S. data connectivity market by combining network delivery and service automation with a suite of customer and supplier applications in order to streamline and simplify the process of designing, pricing, buying, delivering and managing data connectivity solutions. Global Capacity’s One Marketplace is fundamentally changing how businesses buy connectivity.
To read the full article, view it on the Global Capacity website here.