Originally posted to NEDAS
As the pace and trajectory of global technology has quickened and evolved, the relationship between technology and real estate has been changing to suit new requirements and accommodate new demands. Of course, building owners have been quick to adopt new marketing tools and efficiency strategies such as LEED construction, social media and Virtual Reality for walk-throughs, but when it comes to meeting tenants’ technology and connectivity needs, this is where they can fall behind. To support the future of 5G and other emerging technologies, the standard business models in leasing (which most commonly involve providing shells and leaving tenants to take care of communications inside the space) needs to be reimagined.
To explore this critical step in network and business empowerment, the 2019 NEDAS NYC Summit, an event promoting education and collaboration at the intersection of wireline and wireless, offered a presentation from Allen Dixon, Senior Director of Zinwave, called Rethinking Tenant Services.
To start, Dixon notes that building owners should reconfigure their business model to view wireless as a service they provide to tenants, and there are several reasons why. Because tenants are expecting coverage throughout the building, building managers are clearly noting that better cellular voice coverage would lead to higher lease rates. On the tenant side, the benefits of offering cellular voice coverage as a service include better mobility, better security from LTE protocols and, ultimately, better user experience.
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