Telcos are the missing link in AI adoption, say paying AI subscribers
Nearly three-quarters (74%) of US consumers who pay for generative AI services want those tools included directly with their mobile phone plan, according to new research from subscription bundling platform, Bango.
The survey of 1,400 ChatGPT subscribers in the US also reveals that demand for AI-inclusive telco bundles extends beyond mobile. A further 72% of AI subscribers want AI included as part of their home broadband or TV package, while more than three-quarters (77%) want generative AI tools paired with streaming services such as Netflix or Spotify, offering a bundling opportunity for telcos.
The findings signal a major opportunity for telcos to become the primary distributors of AI services. AI subscribers already spend over $65 per month on these tools, representing a high value audience for telcos.
Commenting on the findings, Giles Tongue, subscription expert at Bango, said: “AI subscribers are exactly the kind of high-value customers telcos are trying to attract and retain. What this data shows is that these consumers don’t want AI as a standalone product — they want it delivered seamlessly through the services they already rely on, starting with their mobile plan.
“Telcos now have a clear opportunity to move beyond commoditized connectivity and position themselves at the center of the AI economy. By bundling AI, operators can lift ARPU, reduce churn and differentiate meaningfully from MVNOs and low-cost rivals.”
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About Bango
Bango enables content providers to reach more paying customers through global partnerships. Bango revolutionized the monetization of digital content and services, by opening-up online payments to mobile phone users worldwide. Today, the Digital Vending Machine® is driving the rapid growth of the subscriptions economy, powering choice and control for subscribers. The world’s largest content providers, including Amazon, Google and Microsoft trust Bango technology to reach subscribers everywhere.
Bango, where people subscribe. For more information, visit www.bango.com.
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