Originally posted to Forbes
The internet offers brands countless avenues for reaching target audiences right where they are, which has led to explosive growth in both the number and variety of digital marketing tactics.
When it comes to making digital ads more memorable and motivating for consumers, complementary print media can be a fantastic way to amplify your online messaging while nurturing potential leads from multiple touch points.
Here, Forbes Agency Council members explore 14 of the best approaches to integrate print into an omnichannel marketing strategy.
1. Segment Your Highest-Value Customers
Segmenting your highest-value customers based on lifetime value models with geographic inputs lets you easily optimize your print budget. You can often spend way less and get greater returns. With work from home being the new normal, these customers are also much more likely to flip through catalogs and take advantage of exclusive offers that reward their loyalty. – Jacob Cook, Tadpull
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