Originally posted on PointOne

As the world becomes increasingly reliant on high-speed data transmission across the U.S. and between continents, access to high-capacity terrestrial and subsea cable technology is critical. Without a clear path of access to this mission-critical infrastructure, organizations’ ability to do business digitally will significantly suffer. Yet, many companies are finding it challenging to choose the ideal location to host their data. Many primary data center markets are purposely saturated and thus can be expensive, challenge power requirements, cause network congestion, and leave decision-makers asking the question: “there must be a better way?” That’s where the edge comes in. 

By building or leasing data centers in secondary markets outside of popular hosting regions, companies gain the ability to access critical network points, such as subsea cable systems, directly at their landing locations. Choosing to forego investments in traditional core markets in favor of secondary markets can bring significant advantages. These locations typically offer access to readily available power and alternative energy solutions, increased resiliency, and a high level of security. What makes these secondary “edge” markets unique is the ability to reduce network congestion and offer relief from costly power contracts typically found in major metro data center hubs while still providing critical access and proximity to major cloud providers that are more and more focused on improving performance for their services outside of major metro hubs.

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