Originally published to Data Center POST.
Data Center POST interview with Ilissa Miller, founder and CEO of iMiller Public Relations (iMPR) and President of NEDAS
By Contributing Editor, Sarah Chamberlain
Ilissa Miller is founder and CEO of iMiller Public Relations, an award-winning global public relations and marketing company focused on the communications infrastructure sector. Since creating the firm in 2011, Ilissa and her team, with nearly 100 years of combined industry experience, has worked with nearly 300 global companies, helping them with messaging, brand awareness, media outreach, lead-generation programs, social media and more. Ilissa also serves as the president of NEDAS, a grassroots association focused on the convergence of the wireline and wireless industries. With NEDAS, Ilissa spearheads the association’s annual programs, including conferences, webinars, training sessions and networking events.
Data Center POST recently had a chance to sit down with Ilissa to discuss what 2019 holds for iMPR in terms of clients, conferences and strategies.
Data Center POST, Sarah Chamberlain (DCP-SC) Question: Tell our readers about iMiller Public Relations, what challenges are you attempting to solve right now?
iMiller Public Relations, Ilissa Miller (iMPR-IM) Answer: iMiller Public Relations, which goes by iMPR, works with companies in the global communications infrastructure space to help them find their messaging and associated identity to build strategic public relations and marketing programs. We help companies amplify their messages to market through a variety of channels. Public Relations is the relationship of a company and its public, which includes (but is not exclusive to) analysts, journalists, customers, prospects, event organizers, associations, investors and much more. Understanding this helps our clients ensure their messages are created and shared in a way that effectively and specifically resonates with the target audience they want to reach.
Today’s businesses are rattled with the challenge of implementing and managing secure communications solutions – often in a critical IT environment. The amount of companies and disparate messages being shared in the market, coupled with the array of solutions and various ways of implementing IT services, can create confusion for both the buyers and the observers covering the market. iMPR’s goal is to help the companies we work with find a clear, consistent voice that differentiates them and makes them compelling to customers.
To read the full interview, please click here.