Originally posted to AGL Media Group by Mike Collado, Principal Consultant, Wireless 20/20

In Roman theology, Janus – the god of transition – is famously depicted as having two faces to represent the dichotomous nature of change which includes beginnings and endings, opportunities and threats, and wins and losses. This ancient perspective is still applicable today. As author and Fortune columnist Dan Lyons observes, “Transformation is hard – but not changing can sometimes be fatal.”

For the wireless industry, transition manifests as megatrends as well as sector-specific trends, and informs that successful outcomes are contingent upon organizations getting the right groups to focus on the right things at the right times.

Throughout this multi-part series, we have examined how 5G, Citizens Broadband Radio Service (CBRS), Public-Safety and E911 Location, and the Tier 2 Enterprise Market will impact the in-building wireless ecosystem in 2017 and beyond. Specifically, we have forecasted when each trend will be felt, and made recommendations on which key functional areas (R&D, Marketing, Sales) should be focused on them in 2017.

Our final trend is the Tier 1 Venue Market.

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