Network operators need to manage and engage their market, including the ability to view serviceability and create NearNet and OnNet building lists in formats that are desired by their customers.
Since launching in 2015, Connected2Fiber has been enabling network operators to achieve just that and more by offering a purpose-built SaaS solution called The Connected World. Connected2Fiber just recently secured $8 million in funding from Ascent Venture Partners, NXT Ventures, Osage Venture Partners and Nauta Capital. The funding comes after a two-year period of sustained growth at Connected2Fiber. The company has proven it is capable of responding to location management demands and the need for market intelligence, which have become a must-have for sales and marketing teams in the connectivity industry.
Connected2Fiber’s Connected World platform increases revenue, helps businesses engage with B2B buyers and achieve maximum growth. What’s more, the location management platform enables marketing and sales teams to view serviceability and create NearNet and OnNet building lists in formats that are desired by customers while directly integrating top procurement tools. At the same time, it eliminates the need to obtain developer resources.
“Network operators are under tremendous pressure to meet increasingly aggressive business goals – the old playbook is not getting it done,” stated Ben Edmond, CEO and Founder of Connected2Fiber. “In a buyer-centric world, B2B sales and marketers need to identify the optimal sales targets, deliver dynamic B2B and location intelligence, and extend their serviceability information into the buying process with their prospects. Connected2Fiber’s, The Connected World platform makes that vision a reality for network operators who are connecting millions of locations to create billions of dollars in pipeline through our automated workflow engine on our platform and with our API stack, accelerating revenue through better targeting and participation.”
The new funding will help support Connected2Fiber’s growth goals, including innovation and accelerated product development, sales growth and the expansion of its customer service team.
Connected2Fiber has already achieved an impressive number of milestones. Five of the top 10 largest MSOs are using Connected2Fiber as a key component in their go-to-market strategy; Connected2Fiber has published over 5,000 automated building lists; and the company has more than 4 million unique locations connected by its clients’ network, including NearNet, OnNet and OffNet reach.
“We are thrilled to help drive Connected2Fiber’s incredible growth and look forward to working closely with Ben and his team to capitalize on their many opportunities,” explained Matt Fates, General Partner, Ascent Venture Partners. “In short order, The Connected World SaaS platform has gone from initial customers to become a cornerstone for successful B2B sales and marketing teams at companies of all sizes in the connectivity industry. Connected2Fiber is the ‘next generation playbook’ for connectivity B2B marketers and rightfully recognized as the emerging platform of choice.”
To learn more about Connected2Fiber, click here.
