iMiller Public RelationsiMiller Public Relations to Present on Key Items to Implement, Track and Measure for Tradeshow Success

NEW YORK, NY – November 18, 2014 – iMiller Public Relations (iMPR), a results-driven, independent public relations and marketing consulting firm, presents a webinar titled “Tradeshow Marketing: Enhancing ROI”, taking place Thursday, December 4, 2014 from 11:30 AM to 12:30 PM EST.  This free, hour-long webinar will cover key considerations in the strategic planning, execution and follow-up of completing a successful tradeshow event.

Attendees of this session will learn how to make tradeshow marketing a successful investment by developing strategic plans that will encourage accuracy, timeliness and effectiveness.  Topics include how to maximize demographic research, social media tactics, lead generation and nurturing, and how these focused goals will help increase the event Return On Investment (ROI).  With well-researched and proven tactics, this webinar will also teach participants about the crucial aspects of an effective and efficient tradeshow experience, including: timeline management, pre-tradeshow planning, on-site participation and post-show follow-up.

“Event marketing is an essential part of any business’ go-to-market strategy; for many, it is the most productive tactic in terms of generating greater visibility, garnering support for new product launches and creating more business opportunities,” remarks Amy Sesol, Event Producer for iMiller Public Relations.  “We look forward to providing webinar participants with insights into making their next corporate roundtable, sales retreat, training seminar, conference or tradeshow not only memorable and successful, but also profitable.”

“Tradeshow Marketing: Enhancing ROI” will take place via WebEx; the webinar link will be sent to those who register through Eventbrite.  Registration is open until 11:30 AM EST on the day of the webinar.  To learn how to set your company’s tradeshow experience apart from others, register for “Tradeshow Marketing: Enhancing ROI” by visiting  For additional details, join us on Facebook:


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About iMiller Public Relations

iMiller Public Relations (iMPR) is a results-driven, independent public relations and marketing consulting firm. At the forefront is iMPR’s industry thought-leadership where its consultative, industry-insider perspective helps its clients propel their messages more effectively.  iMPR provides a custom set of services to meet each clients’ individual needs, including the development of a comprehensive and strategic marketing communications plan that encompasses Strategic Relations, Digital Marketing, Product Marketing, Creative & Content Development, Social Media, Crisis Management, Event Planning, Media Outreach Competitive Analysis, and more.  Leveraging vast experience in sales, marketing, business development and product management, iMPR has the insight, knowledge and industry understanding to take your company to the next level.  For more information about iMPR, visit

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