CAMBRIDGE, MA, USA – December 2, 2013 – The Open-IX Association (OIX), a neutral, non-profit industry association formed to promote better standards for data center Interconnection and Internet Exchanges in North America, announce the appointment of iMiller Public Relations (iMPR), a leading international marketing and public relations firm serving the telecommunications and technology industries, as its agency of record. iMPR has been selected by OIX to develop and execute an integrated marketing communications program encompassing corporate positioning, messaging and organizational branding as well as social media, analyst relations and thought leadership outreach. iMPR will advise OIX on its communications strategy, develop marketing collateral, evaluate current marketing processes, and prepare a framework for media outreach and response.
“iMPR is proud to be the association’s strategic partner and to serve as an extension of the OIX team,” says Ilissa Miller, CEO of iMiller Public Relations. “It is an honor to help spread the positive message and evolve the marketing efforts of a visionary association such as OIX, whose ultimate goal of increasing competition and reliability of inter-connections will benefit the industry’s service providers, businesses and consumers alike.”
“We chose to work with iMPR because of the team’s in-depth expertise in the Internet and telecommunications arenas, as well as their extensive market knowledge and experience gained from working firsthand with the very providers and consumers we aim to serve,” adds Martin Hannigan, co-founder and Treasurer of Open-IX Association. “Leveraging iMPR’s strategic capabilities, we are confident that the firm can greatly advance our presence and message of lowering costs, expanding power solutions and increasing reliability for bandwidth consumers in the marketplace.”
OIX is a non-profit and neutral community comprised of volunteers from the Internet community with the common goal of creating fair, reasonable and non-discriminatory standards for Internet connectivity, resiliency, interconnect security and cost. These beneficial industry standards are divided into sub-committees, including IXP, Data Center, and Membership. OIX is seeking to help unify a highly fragmented industry and change the way networks connect with one another in the North America by creating a new network of member-governed Internet exchange points (IXPs) housed in multiple neutral data center facilities that allow participants to interact and exchange content without the usual fiscal burden of commercial providers.
Information about OIX and general media or analyst inquiries should be directed to OpenIX@imillerpr.com.
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The Open-IX Association (OIX) is an Internet community derived effort to improve the landscape of Internet peering and interconnect in the United States. OIX encourages the development of neutral and distributed Internet Exchanges in North America while promoting uniform, cost-efficient standards of performance for interconnections backed by the Internet community. The association aims to promote common and uniform specifications for data transfer and physical connectivity and improve IX performance by developing criteria and methods of measurement to reduce the complexity that restricts interconnection in fragmented markets. The OIX Board is comprised of volunteer representatives from the Internet community in the United States, including Paul L. Andersen; Donald S. Clark; Dan Golding; Martin Hannigan; Keith Mitchell; David Temkin; and Barry Tishgart. More information about OIX can be found by visiting www.open-ix.org.
About iMiller Public Relations
iMiller Public Relations is a results-driven, independent public relations and marketing communication services firm. iMPR provides a custom set of services to meet each client’s individual needs, including the development of a comprehensive and strategic marketing communications plan that encompasses Strategic Relations, Digital Marketing, Product Marketing, Creative & Content Development, Social Media, Crisis Management, Event Planning, Media Outreach Competitive Analysis, and more. Leveraging vast experience in sales, marketing, business development and product management, iMPR has the insight, knowledge and industry understanding to take your company to the next level. For more information about iMPR, visit www.imillerpr.com.
iMiller Public Relations for OIX
Tel: +1 866 307 2510