Category Archives: Fact Sheets
A press kit is a presentation of your company’s products and services in a hard-copy or electronic format. If you choose to create an electronic press kit, please keep all information including brochures and data sheets in a Word document format versus a hard-copy PDF – so it is easier for a journalist or analyst to capture the information they need for a story or news item directly from your materials. Many companies provide both a word and PDF version of documents to give the media a choice. The presentation of your electronic materials is equally important as printed materials. If a physical hand-off is required or expected we suggest that you provide materials on a branded USB drive so a journalist or analyst can easily identify which company’s materials are on the drive and can choose the format they prefer.