Category Archives: Social Media
Author: Sarah Marsden, Social Media Manager at iMiller Public Relations
“There’s no such thing as bad publicity,” P.T. Barnum, the 19th century American showman and businessman, once famously said. Nevertheless, ask the shareholders of BP and Volkswagen, two companies that suffered precipitous falls in their market price as result of worldwide publicizing of their recent difficulties, and they might not agree. For most organizations, especially in the age of social media, if you are the talk of the town, the reasons why do matter. That’s because bad news always has the potential to negatively impact your business standing and brand, particularly if malfeasance, or the perception of it, is involved.
Businesses everywhere continue to turn to social media in order to connect directly with customers and increase brand awareness across the Web. In fact, recent research indicates that 93 percent of marketers use social media for business. YouTube, for instance, reaches more U.S. adults between the ages of 18-34 than any cable network. Every second, two new members join LinkedIn. And just this past year, SlideShare statistics indicate that visitors of iMiller Public Relation’s presentations can fill more than five Boeing 777 jets.