Category Archives: Subscribers

In the Pursuit of Subscribers: Carriers Will Monetize Mobile Video in Radical Ways in 2016

Openwave Mobility predicts trends in 2016 for mobile video and data

openwave-transREDWOOD CITY, Calif – 18 December 2015 – As 2015 draws to a close, Openwave Mobility, a software innovator enabling operators to manage and monetize encrypted mobile data has predicted the trends the company expects to see in 2016.

The year for monetizing video (finally) John Giere, President & CEO: “Mobile operators will finally monetize Over The Top (OTT) mobile data in 2016. Why? Carriers across the world have been both inspired and intimidated by T-Mobile USA’s Binge On launch which shook up the status quo. Binge On has shown the potential of mobile optimization and how the technology could make mobile video content a cost effective market differentiator. Could 2016 spark a mobile-video data war?”