Originally posted to Data Center POSTWhat does it take to be a data center trailblazer?  Data Center POST recently spoke with ROOT Data Center’s President and CEO, AJ Byers, to get his take.

By: Joanna Soucy, Editor-in-Chief

To be a trailblazer in any industry, you have to challenge the way it has “always been done”. It’s up to a company’s leadership to drive growth and success by creating a unique business model based on innovation and experience. At ROOT Data Center, this means taking the extra time to develop a targeted approach to data center design and construction that is unlike any other providers in the region.

Instead of focusing on enterprises and end users, ROOT has set its sights on the bigger picture. Major cloud operators such as Google, Amazon and Microsoft need an effective colocation facility to store their customers’ data. We recognize that there is an inherent value to providing the necessary data center space for hyperscalers outside of their core markets and private data center campuses. To meet this need, ROOT developed a hyperscale-first approach from the beginning in order to prepare for these customers’ arrival to the Canadian market.

ROOT is one of Canada’s only colocation providers that is wholly focused on wholesale. This allows us to provide the highest-quality wholesale opportunities for hyperscale customers without having to juggle the responsibilities of managed services such as those offered by many other colocation providers. As a result, we are one of the only providers in the country that is primarily focused on reducing costs and increasing efficiency for many of the largest technology organizations in the world. We take an unorthodox and minimalist approach to colocation solutions, implementing simplified and efficient design that translates into significant cost savings for ROOT customers. We strip away all of the unnecessary frills that many competitors utilize to enhance the appearance and perception of their facilities, and instead focus on the critical components of colocation. This minimalist approach contributes to our ability to deliver 100 percent uptime, backed by industry safety and security best-practices, and combined with one of the most energy-efficient cost profiles in the industry.

To read the full blog, please click here.