It’s that time again for jetlag, sore feet and one-hour taxi queues… For missed appointments due to Google-Outlook-Apple calendars that didn’t sync… And serendipitous encounters with long-lost colleagues on La Rambla at 2 am.
Ladies and gentleman, I give you Mobile World Congress.
(“And I like it!” as Mick Jagger says)
(Cue Ted Nugent: “5G fever, duh, duh, duh…”)
While we understand the allure of the promise of fiber-like wireless speeds, the topic we’re keen for is network densification.
Unfortunately, the discussion won’t likely progress beyond the current mantra of, “It’s gonna to be a toolkit approach.”
The Densification Challenge
Iain Gillott from iGR identifies in a paper sponsored by SOLiD that “Mobile bandwidth demand is rapidly increasing around the world. In North America, iGR expects that by 2017 the consumption of mobile data per month will increase more than six times over its level in 2012. But, the deeper issue gets lost in this statistic. Within any given geographic market, there will be locations where the mobile data network will be unable to meet the average level of data demand simply due to the congregation of large numbers of users.”
Joe Madden from Mobile Experts quantifies this “data tsunami” as having properties whereby “data demand is ‘peaky’, with 15x higher demand during peak hours” and“data demand is increasingly ‘spotty’ with hotzone demand up to 500 times higher in some cells than in other cells.”
The solution? Make the network denser.
The key is getting coverage and capacity where the users are and when the users need it.
To read the entire article, please go to the SOLiD website here.